Our clients had three big problems…
- New customer growth: new customers are the biggest challenge for a stable business.
- Lack of local connection: mass media marketing approaches are great for brand awareness, but incredibly ineffective at calling customers to action.
- Capitalizing on brand awareness: client research found that their own retail solutions excelled at serving existing customers, but left them needing alternatives and seeking other options.
Meet with clients. Identify client needs, ensure common values, clearly define goals, outline retail solutions, discuss growth opportunities.
Develop strategies: Meet internally to establish the best approach to satisfy client needs through our retail model of customer acquisition. Emphasis on connection with customers, representing brands with high integrity, replicability of sales systems.
Launch strategies locally: Train teammates on the values, systems and structures to excel. All training is hands-on, delivering high quality training while also protecting our clients’ brands.
Streamline: Adapt and evolve systems to optimize overall results for clients, customers and teammates. We strive to maximize wins for all three groups.
Grow: Expand the team to fulfill local client needs, then expand to new markets. Our clients have a never-ending appetite for new customers delivered through personal connection and high integrity.
Benefits:
1 Personal Connection: We operate on a face-to-face basis, allowing teammates to pick up on the 70+% of communication that is nonverbal to better understand and relate to customers.
2 The Passive Customer: Our personal approach allows us to work with consumers to identify and solve their problems. Through connection and conversation, we turn passive consumers into active buyers, delivering customers which our clients have described as “the customers we couldn’t get ourselves.”
3 Lifetime Value of Customers: Our clients have found that the customers that we deliver stay more than twice as long as customers delivered through other sales channels. We represent clients for whom the upfront cost of getting a customer is substantial in comparison to the ongoing cost of retaining a customer, so they love our results.
4 Scalability: Our emphasis on establishing simple and replicable systems and structures sets us up to scale locally and nationally.
